Getting to The Top of Google
With the amount of traffic browsing the internet for answers, it only makes sense that every company would want placement on the 1st page of Googe or any one of the other major search engines. So, with all of the competition, how will you differentiate your site and obtain that first page position? Can your company afford to invest in a full time "Search Engine Optimization Professional"?
So how do you know if a SEO Company is going to help you or produce results? You just need to ask the right questions and that can be difficult without knowing too much about Search Engine Optimization.
10 Questions You Should Ask Your SEO Company:
| How Does Your Company Optimize Websites for Search Engines? |
There is not one correct way to answer this question, but it is definitely a great way to learn more about the agency you are talking to. If the company your are talking to is hesitant to answer the question or they do not seem to have a definitive answer, you might be dealing with an internet marketing company and not a search engine optimization firm. We have seen several companies that claim to do SEO until they are specifically asked if they do "Search Engine Optimization". If the company will not disclose their search engine optimization methods, the conversation should end there. You should know, absolutely know how they will be marketing your company online and what the strategy is. |
| What Four Search Engines Are the Have the Most Traffic? | Almost any SEO Company is going to know that Google, Yahoo and MSN/Live/Bing will make up the majority of the searches completed in the world. However Ask seems to get forgotten These four search engines make up well over 90% of the searches completed today. It is safe to say that they are even greater than 95%! |
| What are the 3 most important elements in the "head" section of an HTML file that Essential to Good Page Rank? | Often times, many search engine optimization professionals will answer this question by explaining the importance of the Keyword Meta Tag. Google's own Matt Cutts has explained that Google does not even utilize the Keyword Meta Tag. So the correct answer here is the Title, Meta Description and Meta Robots are the 3 biggest components of the "head" section. |
| Is Alexa a good and accurate way to estimate traffic to our site? | While Alexa is a great tool, it is completely inaccurate for website statistics. This is because Alexa only tracks data received from those that have the "Alexa Toolbar" installed in their browser. So, the sampling is pretty skewed towards the demographic that would actually use the Alexa Toolbar. |
| How does your company rank for keywords? Does your company's website rank for national keywords? | Of course there is no correct response to this question as you will have to gauge the answer for yourself. However, if a SEO company is going to provide your website or company with excellent SEO and website placement, shouldn't they have the ability to do it for their very own website? Understanding that their field is very competitive and ranking is difficult should provide you with a company that is very capable if you are speaking to a firm that has dominated the search engines. |
| How long will it take for your company to get me to the top of the search engine results? | Good search engine optimization does not happen instantly. Any good SEO company will have to earn the respect and trust of the search engines and prove that your website belongs at the top of the search engine results. So, although a good SEO company cannot legitimately guarantee results, they should be able to give you a good faith estimate for how long it will take before you start to see results. The time frame should be within a couple of months, not a couple of days or weeks. |
| Does your company just optimize the website or is there more involved? | A thorough SEO company will do much more than just optimize your website "onsite". In order to obtain a page one ranking, much more is needed than just completing "onsite" optimization. This is a good opportunity for you to investigate everything that this company will be doing for their fees. A solid SEO plan should include offsite optimization, content development, link building, video distribution and maybe even development, directory submissions and social networking. There should be a thorough explanation for all of the services provided. |
| Do you have any kind of relationship with the search engines? For example Google? | The correct answer to this question is no. There is not a search engine optimization firm in existence that has a any kind of "special" dealings or relationship with Google. Anything that a reputable search engine optimization firm can do for you, you can also do for yourself. The biggest reason to hiring an SEO firm is to get the job done quickly and to get it done right. Any firm that claims to have a "special relationship" with the search engines should disclose this to you in full detail. I am certain if they have made this claim, you might be talking to a sales representative for that company and not a true "SEO professional". |
| Will your company build a sitemap for our website? If so, what format do you use for the sitemap? | A sitemap submitted to the major search engines will allow their robots or indexing spiders to know the location of every page of your website. The correct format for a sitemap is usually ".xml". Every time the site is changed and a page is added, the sitemap should be changed to reflect this addition to the site. |
| What is your link building strategy? | Although there is no correct answer, the usual answer is "we will find highly targeted, relevant sites with high page ranks and request links from them". While that is a great strategy, what happens if the contra-party does not link and their plan goes awry? Then what? A good SEO company should not only be requesting good links from high quality sites, but they should also be building a community for your site. They should have blogs and social networking sites that they will build around your site. In addition, they should provide a report of all the links that they have built for your site. |
So while there are many more questions you might ask while interviewing a prospective search engine optimization company, this guide should be able to help you with the interview process and eliminate SEO companies that may not give you everything that you were hoping for.