The purchasing of a visitor to your website or "click" from the search engines is called "pay-per-click" (PPC) advertising. All major search engines offer a PPC program where you can bid on the keywords you would like to have your website show up on the paid section of that search engine.
"Organic" search engine optimization (SEO) is achieved by optimizing the pages on your website and also increasing the overall popularity by gathering or paying for links to your website pages. The more relevant links you can have to a page on your website the more likely you will rank well.
Below is a chart describing some of the characteristics of both organic SEO and PPC advertising:
Written by Tina Johnson
If you have attempted to work on your own SEO campaign, you probably have realized how difficult it is to achieve a page one ranking on Google for competitive search terms. You can go out and read the “how to” books, keep up on the great SEO sites out there such as SEOmoz & SEObook, you can even purchase some SEO tools to help manage your campaign but in the end you will realize just how time consuming a SEO campaign really is.
If you are a business owner, chances are you are very busy; you may want to consider hiring a Denver SEO company to do the work for you. With so many SEO companies out there, you can't complain that you have no choice.
Choosing the right SEO company for you and your business is important not only for the success of your internet marketing campaign but to prevent any problems in the future. The process is much easier if you yourself have a respectable knowledge of SEO and can easily decide if they promise you the stars in the sky or their goals are realistic but even if you are not quite familiar with SEO practices, here is a list of questions with some key points to look for when choosing a Denver SEO company:
- Do they promise to guarantee #1 ranking? If any company out there promises you a #1 ranking you should immediately be suspicious. No one has the power to guarantee a top listing even for non competitive keywords. Google even states no one can guarantee this spot. There is a difference in being confident in obtaining a top 3 ranking and guaranteeing a #1 spot.
- Get recommendation from friends, business partners, etc. There couldn’t be a better indication that a SEO company will be good to work with than a solid recommendation from a friend or business partner. If they were happy with the results chances are you will too. A lot of our clients come as referrals so we rely heavily on our customer’s satisfaction.