SEO Case Studies
Case Study #1: Increasing Website Traffic
Below you will see images from Google Analytics which we use to track our client's website traffic and marketing effectiveness. Both of the images below are taken from the same time period, Image (1) is in weeks and Image (2) is in months.
Image (1): Breaks down our client's website traffic showing traffic both before and after we started working on their Internet marketing campaign. We were lucky enough our client had analytics installed on their website before we started working on their search engine optimization. The GREEN Line represents their weekly traffic before we fully optimized their website. We began their SEO Campaign on May 15th which is represented on the image by the PURPLE Line.
As you can see in Image (1), the client's website averaged right under 200 visitors a week to his website before we started the SEO campaign. After our company went in and fully optimized their website, in just a few weeks they had already seen a rise in traffic. In 5 weeks time, we had increased their traffic over 300%.
Image (2) shows how we took monthly traffic which was under 1,000 visitors a month to close 3,500 visitors a month. By ranking high in the search engines for competitive keywords, you can see the impact a successful SEO Campaign can have on website traffic.
With all of our SEO clients, we not only obtain page one rankings on all major search engines, we also got their websites listed on high traffic resource websites to help increase website traffic as well.
Case Study #2: Keeping Your Traffic - Low Bounce Rate
Below you will see another image from Google Analytics which we also use to track our client's visitor statistics such as Bounce Rate, time on site, pages visited and percentage of new visitors. It is important to continuously monitor the statistics of your visitors so you are utilizing your web page appropriately. If you start to see your numbers drop you will want to make changes to your website so you are capitalizing on the traffic you are bringing in.
The image below Image (3) is a line graph comparing the Bounce rate of two periods of time (2 month) before and after a website redesign. The Green line represents the first two months before we had completed the redesign. As you can see on the chart below the graph, the bounce Rate was averaging 68% meaning the client was only keeping roughly 32% of traffic on their site more than 30 seconds. The Blue line represents the bounce rate two months after the redesign. You can see we were able to cut the bounce rate nearly in half.
A low bounce rate is an important aspect to getting your web traffic to convert. Keeping them interested, browsing several of your pages and getting calls or emails is the only reason to optimize your website. If you bring 50,000 visitors to your website in one month but nobody stays on your site it doesn't mean anything to you and your business.
